Marketing and Advertising
Tags:
advertising, FedEx racing, FedEx Sports, FedExCup, FedExField, marketing, NASCAR, NFL, PGA Tour, sports, sports marketing, TV AdsFedEx is known for our award-winning advertising and prestigious sport sponsorships. The reliability, speed, leadership, excellence and global reach that characterize FedEx are reflected in our sponsorships and emphasized in our advertising.
Advertising
Demonstrating FedEx’s reliability by sketching entertaining caricatures of the business world has been the strategy of some of our best-known ad campaigns.
- “Absolutely, Positively Overnight” – 1978 – 1983
- “It’s not Just a Package, It’s Your Business” – 1987 – 1988
- “Our Most Important Package is Yours” – 1991 – 1994
- “Absolutely, Positively Anytime” – 1995
- “The Way the World Works,” 1996 – 1998
- “Be Absolutely Sure,” 1998 – 2000
- “This is a Job for FedEx,” 2001 – 2002
- “Don’t worry, there’s a FedEx for that,” 2002 – 2003
- “Relax, it’s FedEx,” 2004 – 2008
- "We Understand," 2009-present
Sports Marketing
Speed, teamwork and precision - just what FedEx has in common with championship-caliber sports sponsorships.
