FedEx is known for our award-winning advertising and prestigious sport sponsorships. The reliability, speed, leadership, excellence and global reach that characterize FedEx are reflected in our sponsorships and emphasized in our advertising.   Advertising Demonstrating FedEx’s reliability by sketching entertaining caricatures of the business world has been the strategy of some of our best-known ...

Our Company

Marketing and Advertising

FedEx is known for our award-winning advertising and prestigious sport sponsorships. The reliability, speed, leadership, excellence and global reach that characterize FedEx are reflected in our sponsorships and emphasized in our advertising.
 

Advertising


Demonstrating FedEx’s reliability by sketching entertaining caricatures of the business world has been the strategy of some of our best-known ad campaigns.

  • “Absolutely, Positively Overnight” – 1978 – 1983
  • “It’s not Just a Package, It’s Your Business” – 1987 – 1988
  • “Our Most Important Package is Yours” – 1991 – 1994
  • “Absolutely, Positively Anytime” – 1995
  • “The Way the World Works,” 1996 – 1998
  • “Be Absolutely Sure,” 1998 – 2000
  • “This is a Job for FedEx,” 2001 – 2002
  • “Don’t worry, there’s a FedEx for that,” 2002 – 2003
  • “Relax, it’s FedEx,” 2004 – present

Where can you find virtually everything your small business needs? Watch the new FedEx ads to find out.
 

Speed, teamwork and precision - just what FedEx has in common with championship-caliber sports sponsorships.